Technical Site Audit Checklist

We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you don’t have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won’t be relevant or are unable to be changed.

Quick Overview

Content

Duplicate Content

Accessibility

Site Architecture

Technical Issues

Canonicalization

URLs

Internal Linking

Title Tags

Meta Tags

Check indexed pages

Do a site: search How many pages are returned (this can be way off so don’t put too much stock in this)? Is the homepage showing up as the first result? If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. Read more at www.seomoz.org